THE CORE MESSAGE THAT ARC US ARKUS SEEKS TO CONVEY IS: “HUMBLE, YET RESOLUTE.”

WHEN MUNDANE CONCERNS DISSIPATE, THE PATH BECOMES CLEAR. THE CHARACTER 躬 COMBINES “BODY” AND “BOW,” SIGNIFYING “TO BEND LIKE A BOW.”

ACCORDING TO THE SHUOWEN, A BOW SYMBOLIZES “THE TRANSITION FROM ONE PLACE TO ANOTHER.” BENDING ONESELF IS AKIN TO DRAWING A BOW: AS THE STRING IS PULLED BACK, TENSION BUILDS UNTIL IT IS RELEASED, PROPELLING THE ARROW FORWARD.
THIS ANALOGY REFLECTS LIFE; ONLY WHEN EGOISM RECEDES CAN LIFE'S MOMENTUM ADVANCE.

ARC US ARKUS FOCUSES ON SUBTLE DETAILS, MINIMALIST TAILORING, AND DISTINCTIVE SILHOUETTES.

THE AIM IS TO INSTILL A SENSE OF UNDERSTATED CONFIDENCE IN THOSE WHO WEAR ARC US ARKUS GARMENT.